Movember: Family Man
Family Man is a free, online interactive resource for parents who are struggling with a misbehaving child.
Problem
Fathers of children 2 to 8 with behavioral issues are not engaging in existing parenting programs, currently only 1 in 5 people that partake in parenting programs are men.
Solution
A father-first, parenting program aimed at not only fathers but the whole family.
What we did
- Problem definition
- Competitor analysis
- Brand discovery
- Product development (Agile Scrum)
- Product iterations
Outcomes
Over 600k users to date with a course completion rate of over 25%
No items found.
