The latest product and design know-how from our team of digital leaders. Update, challenge and grow your product knowledge; read our product articles, expert interviews and more.
Prototyping is a key part of product design, and the potential for it to change with AI is huge.
Always prioritise user interviews; getting feedback is essential. They help address key problems, avoid losing customers and keep customers engaging with and returning to a product - all of which impact the bottom line.