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GASM
A sexual wellbeing product to help men in relationships to learn, play and unlock maximum pleasure & intimacy in their relationships.
Problem
Dating, mating and relating in today’s culture is hard. Porn, Reddit and influencers don’t have the answers men are seeking. Men are in search of more intimate, fun and pleasurable sexual experiences for themselves and their partners - but what do these men need, how do you get to them and what do you need to do to get the first paying users?
Solution
An app that helps men learn and explore self-development, sexual development and relationship development approaches. With a product launch planned in 2024, the GASM team wanted to understand the landscape they are operating in, who the key target audience will be, the way into them and the USP of the GASM product.
What we did
- Define the first monetisable offers that can be tested in-market with the target audience
- Market and competitor research inc. single vs relationship market
- Decision-making frameworks and workshops to focus product direction
- Creation of user personas based on research
- Developing offers and channels to test in-market
- Testing prioritisation framework and test + product metrics
- Market messaging based on research
Outcomes
The result? An ecosystem database that can be consistently updated to understand where GASM sits and leverage opportunities; a clear product direction to focus the product and audience; de-risked the product launch and growing beyond this as quickly as possible; increased understanding of the needs of the new target segment to meet revenue goals; detailed plan for growing to 1,000 paying customers.
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