11 ways AI can help and hinder prototyping in product design

Prototyping is a key part of product design, and the potential for it to change with AI is huge.

May 23, 2024
3 Min Read
Sandy Purewal
Digital Marketing Lead

I’ve put together a breakdown of the parts of the prototyping process that AI could impact along with a quick pro and con of each:

1. Data Analysis and Insights

AI can quickly analyse large amounts of health data

Good: Quickly finds what's missing in the market, through AI-driven data analysis, helping focus on important features.

Not-so-good: Might miss small but important details that a human could catch.

2. User Experience Personalisation

AI-driven algorithms can create user personas based on health data

Pro: Prototypes can be tailored to offer a more personalised user experience.

Con: The accuracy of these predictions is based on the data, so if it is not diverse enough then this could lead to less inclusive designs.

3. Simulating User Interactions

AI can simulate user interactions with the prototype

Good: Design issues can be found quickly without waiting for real user testing.

Not-so-good: Simulated tests might miss how real people would use the tool.

4. Automated Design Iterations

AI can create multiple design iterations based on feedback

Good: Allows for the choice of the best version without spending time manually redesigning each time.  

Not-so-good: New versions might drift away from the original design goals.

5. Natural Language Processing (NLP)

For health apps that rely on user input, NLP can be integrated during the prototyping phase

Good: Helps the tool understand and respond to user requests effectively.

Not-so-good: Might struggle with understanding different dialects or slang.

6. Image and Voice Recognition

In health products that need image or voice recognition like telemedicine apps, AI can assist with simulating and testing these features in real-world scenarios 

Good: Simulations save time and speed up the feedback loop, which means the product can be refined more easily.

Not-so-good: Might have trouble with different accents or unclear images.

7. Predictive Health Outcomes

AI can be used to predict health outcomes based on user data 

Good: Beneficial for apps that monitor health metrics or predict potential health issues, as it can help patients take action sooner. 

Not-so-good: Predictions might be off if data isn't well-rounded.

8. Feedback Loop

AI can analyse user feedback during the testing phase and prioritise it:

Good: Picks out important feedback to improve the design.

Not-so-good: Might miss less obvious but important feedback.

9. Integration with IoT Devices

AI can simulate data from devices during the testing phase:

Good: Tests how well the tool works with devices like health monitors.

Not-so-good: Simulated tests might not catch all real-world issues.

10. Security Prototyping

AI can help in prototyping security features of the product:

Good: Helps build strong security features to keep health data safe.

Not-so-good: Adding security that is stronger than required might slow down the design process.

11. Accessibility Features

AI can help prototype products that are accessible to all users

Good: Works towards making tools usable for everyone, including those with disabilities.

Not-so-good: Getting accessibility right might take extra time and expertise.

Finally…

While AI can help in making prototyping faster and smarter, it’s important to:

  • have humans check the work
  • use diverse data

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