Research and Testing
Get the insights that you need to make the right decisions for your business. We understand the need to balance patient, clinician, beneficiary and relevant stakeholder needs when working in this space.
Problem
What insights can you glean from your existing data? What areas do you need to undertake additional research to make the decisions that matter to your business? How can you test your products and services to ensure that they do not fall short of your business and customer needs? What do you need to understand now in order to build what comes next?
Solution
We will be an extension of your team, your expertise and your output. We will work to understand the opportunity and help you harness the insights to make product decisions that will make a difference. Our wide ranging experience in conducting market and competitor research, combined with our knowledge of robust decision making frameworks will drive the project forward.
We can take care of recruitment and interviews of intended and new audiences, and run workshops with your team to make sure everyone is aligned, ideas are heard and knowledge is shared.
We are also adept in collecting additional data through a range of UX methods. We can then turn this research into strategic plays, hypotheses and experiments, quick testing and insights, product changes/improvements/requirements, key messaging and new offers.
Where relevant we will develop offers and help you craft market messaging. All of this will be done with your business priorities in mind; we can define, align on and keep track of key metrics as well as develop testing prioritisation frameworks to test the product offerings.
We follow a three step process
Inspiration
We seek insight into the problem to solve, the audience group(s) and the market opportunity. This sets up our research goals, exactly what we want to learn and how we’ll learn it.
Ideation
- We may converge around key themes and ideas, prototyping, testing and refining throughout. This phase could result in a tangible product that can be delivered in the next phase.
- Or, if for example, if your goals centre around onboarding or retaining users, we will use the research to help us solve your strategic problem. This phase could result in a solution to be delivered in stage three.
Implementation
- We may focus on delivering a refined user experience, defining the relevant technology architecture and deliver a minimum loveable product to test or develop a feedback loop to iterate.
- If we are helping to solve your strategic problem we will deliver the research insights and review the impact with you, ensuring you have immediate wins and are set up with a continuous feedback loop, alongside a plan for future implementations.
We are
Innovators, Makers,
Collaborators & Creators
Why choose us?
- We are a small team of experts across the globe with experience in validating, defining, designing and building digital products in the health and wellbeing sector.
- We will work as an extension of your core team, providing a mix of skills from strategy to user experience.
- We’ve successfully launched, scaled and reimagined products, meeting and exceeding goals and project timelines.
- We’ve worked with academics and clinicians to turn their ideas and research into viable real-world products.
- We are ethical in our approach, whether we are using AI technology or managing datasets, our approach is mindful, considered and inclusive.
Orbit29 has been instrumental in helping us improve our operations and how we manage our products, so we’re very impressed with the leadership they brought to the partnership.
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I appreciated Orbit29 thinking outside the box and the methods they used to produce the best possible outcomes.
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Orbit29 did an excellent job of managing the project and communicating with us throughout the entire process.
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Orbit29’s contributions have been instrumental in driving our product’s success and positioning us more competitively in the market. They established a more efficient product development workflow, resulting in a 500% increase in conversion.
Within months of our app launch, we received several 5 star reviews, with many comments focusing on the app design and ease of use which Orbit29 had a massive hand in.
Orbit29 has provided exceptional product support across two major markets - the UK and Australia. Their expertise has been instrumental in bringing our product vision to life. We look forward to continued success together!
Ready to bring your project to life?
Get in touch with us below and we’ll get back to you within 48 hours with a proposal!
